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Latin American Travel Association

UX design | Visual design | Art direction

I was approached to re-design the Latin American Travel Association website. As a major player in the international tourism industry, the website had to get across the organisation's professionalism, expressing trustworthiness and insight, whilst also conveying the rich diversity of Latin America.

The new design balances vibrant photography with clean, sharp graphics and bold typography.

The website caters for two main audiences - the first, members of the public who are looking for information about a destination and travel companies in Latin America, the second, travel companies who host information on the site. The homepage separates these two journeys clearly, allowing for quick access to the key areas of the site.

The finished site is mobile responsive so now LATA's users can access the website wherever they are.

You can visit the site here: