Case studies –

Designing a tongue in cheek website with a serious message

UI design | Art direction

In my role at Bluefrog I was tasked with the design of the risqué Come together campaign website. The aim of the project was to increase awareness of HIV/AIDS and in doing so, raise the profile of the AIDS Alliance.

The website is designed to carry the adult theme in a light-hearted manner, encouraging users to purchase a "Come Together box" for Valentine's day and share the idea with their friends.

The TV ad for the campaign went viral and we soon had support from Stephen Fry and Channel 4, driving 37,000 unique visitors to the site in it's first week, generating an average donation of £19.80.

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